Chorus Appoints Growth Leader Jessica Emanuel to Advisory Board
- Dave Vetal
- Oct 1
- 2 min read
FOR IMMEDIATE RELEASE
PASADENA, MD — September 30, 2025 — Chorus (www.chor-us.com), the human-led, AI-powered platform simplifying the caregiving journey, today announced the appointment of Jessica Emanuel to its Advisory Board. Emanuel, a dynamic growth leader with nearly two decades of executive leadership across professional services, technology-enabled, and regulated businesses, brings proven expertise in scaling founder-led and high-growth companies.
As the strategic operator of Seed Light Ventures, Emanuel partners with leadership teams, advisors, and boards to sharpen positioning, accelerate value creation, and drive sustainable growth. She specializes in go-to-market strategy and has guided multiple organizations through critical phases of expansion.
“We’re honored to welcome Jessica to our Advisory Board,” said Don Vetal, CEO of Chorus. “Her deep expertise in go-to-market strategy and passion for responsible innovation will be invaluable as Chorus scales to meet the urgent needs of families, employers, and care providers.”
Emanuel is particularly passionate about leveraging AI innovation to enhance quality of life and build stronger communities through responsible technology. At Chorus, she will advise the leadership team on market expansion and strategic partnerships as the company accelerates growth in the $651 billion U.S. caregiving economy projected by 2029.
A Los Angeles native, Emanuel now resides in Dallas with her husband and two children. She earned her BA in Communications from UCLA and is currently completing her MBA at Northwestern University’s Kellogg School of Business.
About Chorus
Built to leverage and deliver easy access and activation of existing and developing care solutions, Chorus delivers active support, data and technologies into the hands of family members and business partners. We open the door to predictive data, providing businesses an unmatched view into the homes of those who care and the means and opportunity to promote their brands in this rapidly expanding consumer segment. Chorus is the convergence of AI, IoT and human in care…. a disruptive platform that will redefine the how, when, and from where we care for our loved ones and ourselves.
Chorus is the only unified B2B2C caregiving platform, combining human-led coordination with AI-powered insights to simplify the lives of family caregivers while enabling scalable solutions for employers, senior living, and healthcare providers. Through 24/7 support, vetted services, and proprietary data, Chorus is transforming how families navigate aging and care.
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